Citobi, a Belgian CRM solution provider, partners with 8Seconds for the integration of real time multivariate testing in the email broadcasting platform of Citobi. This partnership allows marketers, using the Citobi platform ACTITO Relationship Marketing Suite, to leverage multivariate testing capabilities in their promotional and transactional messaging, monitoring performance in real time and automatically optimizing content.

8Seconds Optimizer increases the return-on-investement of email campaigns by optimizing in real time the content and presentation of email campaigns based on the recipients’ preferences. 8Seconds Email Optimizer shows different images to different recipients and measures statistically and in real time which image is the most successful in terms of conversion. 8Seconds Optimizer automatically shows this image to the next recipients.

ACTITO Relationship Marketing Suite, from Citobi, goes beyond the sending of email campaigns. The tool translates mass direct marketing into advanced one-to-one marketing. The integration of 8Seconds Optimizer via an API allows marketers to create, send, optimize and track the results of email campaigns by using one tool, Actito. The partnership enables to facilitate the process of sending and optimizing email campaigns, as only one interface offers both functionalities.

“8Seconds Optimizer fits perfectly into the Actito strategy. The Citobi email broadcasting platform converts mass email marketing into a personal one to one communication. By integrating the 8Seconds technology, we can offer our customers email optimization that adapts the content and presentation of the email to the recipeints’ preferences enabling them to increase the ROI of their email campaigns,” says Denis Auquier, Actito Product Manager.