The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer won the Cuckoo Award for Innovation. By using a brand new tool, the email campaign was optimized based on the recipients’  preferences. This resulted in an important increase of conversion. The jury called 8Seconds Optimizer ‘the dream of every marketer’.

The Cuckoo Awards, organized by the Belgian Direct Marketing Association (BDMA) reward campaigns that excel in creativity and efficiency. The Sunparks Winter email Campaign, optimized by 8Seconds ,was nominated for two categories: Digital DM and Innovation. 8Seconds won the Cuckoo Award for Innovation gloriously from Axion and Broederlijk Delen.

Sunparks, holiday parks, sent out an email campaign to launch the new winter brochure. The goal of the campaign was double: announce the new brochure and invite people to make a reservation. To increase the return on investment of the campaign, Sunparks used 8Seconds Email Optimizer to align the content and presentation of the email to the recipients’ preferences. 8Seconds shows different options (call to actions, banners, prices, etc.) to different recipients, analyzes the clicking behavior of the recipients and defines automatically the statistical best email. As soon as the most successful combination is found, this optimal email is shown to all next recipients who open the email.

“We won this award in the first place thanks to the innovative character of the product. The new technology, developed by 8Seconds, enables to align a campaign in real time to the preferences of the customers”, says Ellen Joncheere, CEO of 8Seconds. The Sunparks Winter Email Campaign proves that the message can easily be adapted to the wishes of the target group. The statistical analysis of the interaction between user and e-advertising influenced the message in real time and maximized the effectiveness of the campaign.