The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer is nominated for the Cuckoo Award for Innovation. The Cuckoo Awards reward campaigns that excel in creativity and efficiency. By using a brand new tool, the email campaign was optimized based on the recipients' preferences. This resulted in an important increase of conversion.
Sunparks, holiday parks, sent out an email campaign to launch the new winter brochure. The goal of the campaign was double: announce the new brochure and invite people to make a reservation. To increase the return on investment of the campaign, Sunparks used 8Seconds Email Optimizer to align the content and presentation of the email to the recipients' preferences. 8Seconds shows different options (call to actions, banners, prices, etc.) to different recipients, analyzes the clicking behavior of the recipients and defines automatically the statistical best email. As soon as the most successful combination is found, this optimal email is shown to all next recipients who open the email.
“We received this nomination thanks to the excellent results of the campaign. The conversion of the optimal email was increased by 830%”, says Ellen Joncheere, CEO of 8Seconds. The Sunparks Winter Email Campaign proves that the message can easily be adapted to the wishes of the target group. The statistical analysis of the interaction between user and e-advertising influenced the message in real time and maximized the effectiveness of the campaign.
Maïté Maes