The real key to getting your first optimization is to achieve a mindset shift. By doing things simple, because in the end the mindset shift will help you way more than any big first test.

When you start your first optimization, your main goal should be to win over fans! You want to achieve a mindset shift.

The best way to accomplish this is to run your first optimization that originated from the minds of your Marketers/Designers/Colleagues/BOSS.
The great results will be that they get involved in your first testing because it is their own ideas, and win or lose you have shown them the truly power of our optimizer.

Your goal should always be to have the mindset shift before doing complicated big tests. In the early stages of your optimization, test the ideas of your colleagues, no matter how small or big.

Bottom line: Start Simple, Achieve Mindset Shift, Gain Fans & Then Scale Up