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UPC, a market leading Dutch provider of Internet, television and telephony sent an email to their most loyal clients with a personalized offer.
40 different buttons (yes, indeed, 40 !) were tested with tremendous and surprising results. The 2 worst converting buttons generated a ClickThroughRate of 0% whereas the best button put a fantastic 61.90% on the scoreboard.
No wonder this email campaign is nominatid for the prestigious EMMA-award! Congrats to 22Times !!
You allow third party content in your emailcampaigns? Why not make sure you only pick the banners and skyscrapers that generate revenue.
13 May 2010
8Seconds is very proud to annouce a partnership with Return Path, the global leader in email deliverability and reputation management services. Return Path will now offer multivariate testing for email marketers to adapt their emails, on the fly, to take advantage of the most effective creative.
